Seliah - Identifying Potential Target Market for ARTY

 References: 

• https://ruralhandmade.com/blog/how-to-identify-target-markets-for-your-handmade-products
• https://craftybase.com/blog/finding-the-perfect-target-customer-for-your-handmade-products

For ARTY, which is the Web Application that we will create, will target potential demographics such as:

• College students
• Working individuals
• Retired individuals

When we think or hear of handcrafted or artisan products, we usually think that it is pricier than regular commercial products. This is true in most parts because each handmade item, has its own unique elements, even if they are similar in style.

What we need to realise is that we are paying for the creativity, the effort, and the quality of the artisan goods. 

Why we decided that these groups may be our potential target market is because they can afford to buy such products and there is a growing trend toward owning distinctive products not typically found in commercial stores.